MIXED MEDIA
DAYDREAM: DAM EXPLAINERS
A series of animated explainers for a software development company who specialise in digital asset management solutions.
What is DAM?
Creative concept design, stop motion production and 2D illustration/animation of an explainer which introduces marketing managers, librarians and other data managers to the key concepts of DAM. To expand on the concept of 'the human touch', practical stop motion animation was combined with 2D motion design to convey both technological and consultative services in an entertaining way. Software used: After Effects, Dragonframe, Illustrator, Photoshop, Premiere, Audition.
AI for DAM
Creative concept, illustration and animation of a short explainer animation for a software engineering company, outlining the benefits of artificial intelligence in digital asset supply chains for use at trade shows and online campaigns. To convey that Daydream's solutions involved both technological and consultative services, human hands shot to video were combined with 2D motion graphic animation to allow a human actor to interact with the digital environment. Software used: After Effects; Animate; Illustrator; Audition; Premiere.
- ROLE(S): Creative ideas, Animator/FX Artist, Illustrator, Compositor, Videographer
- TECHNIQUES: 2D animation, stop motion, video
- SOFTWARE: After Effects, Animate, Dragonframe, Illustrator, Photoshop, Audition, Premiere
- OTHER SKILLS: Sound editing